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~subject:"Entrepreneurship approach"
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Entrepreneurship approach
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Deacon, Jonathan H.
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Journal of research in marketing and entrepreneurship : JRME
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Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
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ECONIS (ZBW)
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A tale of two spirits : entrepreneurial marketing at 42Below Vodka and Penderyn Whisky
Morrish, Sussie C.
;
Deacon, Jonathan H.
- In:
Journal of small business and entrepreneurship : JSBE ; …
24
(
2011
)
1
,
pp. 113-124
Persistent link: https://www.econbiz.de/10008987934
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2
Contextual marketing : a conceptualisation of the meaning and operation of a language for marketing in context
Deacon, Jonathan H.
;
Harris, Jackie
- In:
Journal of research in marketing and entrepreneurship : JRME
13
(
2011
)
2
,
pp. 146-160
Persistent link: https://www.econbiz.de/10009507690
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