Tjahjadi, Bambang; Soewarno, Noorlailie; Hariyati, Hariyati - In: Journal of open innovation : technology, market, and … 6 (2020) 4/173, pp. 1-18
The focus of this research was to investigate the effect of green market orientation on business performance. For that purpose, this research tested that green market orientation has a direct effect on business performance, that green market orientation affects green innovation, and that green...