Showing 1 - 2 of 2
Marketing is currently undergoing a major shift driven by advances in marketing technology, which also means that marketing decision making is changing. There is not much research on how the attributes of the modern marketing landscape are reflected in marketing managers’ decision making,...
Persistent link: https://www.econbiz.de/10014085171
Persistent link: https://www.econbiz.de/10014299365