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Consumer behavior and the behavioral sciences : theories and applications
Britt, Steuart Henderson (contributor) - 1967 - 2. print
Persistent link: https://www.econbiz.de/10003624866
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Marketing management : a strategic, decision-making approach
Boyd, Harper W. (contributor) - 2002 - 4. ed.
Persistent link: https://www.econbiz.de/10001552043
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Marketing management : a strategic decision-making approach
Mullins, John W.; Walker, Orville C. - 2008 - 6. ed.
Persistent link: https://www.econbiz.de/10003344579