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Entscheidung
New product development
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Calantone, Roger J.
4
Atuahene-Gima, Kwaku
1
Di Benedetto, C. Anthony
1
Droge, Cornelia
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Durmusoglu, Serdar S.
1
Durmuşoğlu, Serdar S.
1
McNally, Regina C.
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Sarangee, Kumar R.
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Industrial marketing management : the international journal for industrial and high-tech firms
2
European journal of innovation management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
Economic utility versus the attitudinal perspective of consumer choice
Warshaw, Paul R.
- In:
Journal of economic psychology : research in economic …
7
(
1986
)
1
,
pp. 37-60
Persistent link: https://www.econbiz.de/10001023858
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2
The impact of industry environment on early market entry decisions by B2B managers in the US and Japan
Calantone, Roger J.
;
Di Benedetto, C. Anthony
;
Song, Michael
- In:
Industrial marketing management : the international …
39
(
2010
)
5
,
pp. 832-843
Persistent link: https://www.econbiz.de/10008737501
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3
New product portfolio management decisions : antecedents and consequences
McNally, Regina C.
;
Durmuşoğlu, Serdar S.
;
Calantone, …
- In:
The journal of product innovation management : an …
30
(
2013
)
2
,
pp. 245-261
Persistent link: https://www.econbiz.de/10009723185
Saved in:
4
Anticipated regret and escalation of commitment to failing, new product development projects in business markets
Sarangee, Kumar R.
;
Schmidt, Jeffrey B.
;
Calantone, Roger J.
- In:
Industrial marketing management : the international …
76
(
2019
),
pp. 157-168
Persistent link: https://www.econbiz.de/10011990750
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5
Marketing strategy decision making in new product development : direct effects and moderation by market information time sensitivity and analyzability
Durmusoglu, Serdar S.
;
Atuahene-Gima, Kwaku
;
Calantone, …
- In:
European journal of innovation management
26
(
2023
)
6
,
pp. 1619-1648
Persistent link: https://www.econbiz.de/10014500573
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