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Order in product customization decisions
Levav, Jonathan; Heitmann, Mark; Herrmann, Andreas; … - In: MSI reports : working paper series (2008) 2, pp. 27-42
Persistent link: https://www.econbiz.de/10003779712
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Consumer decision making and variety of offerings : the effect of attribute alignability
Herrmann, Andreas; Heitmann, Mark; Morgan, Robert; … - In: Psychology & marketing 26 (2009) 4, pp. 333-358
Persistent link: https://www.econbiz.de/10003835533
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Survival-Modelle in der betriebswirtschaftlichen Forschung : Grundidee, Methodik, Anwendungen
Kaiser, Christian; Herrmann, Andreas; Heitmann, Mark - In: Die Unternehmung : Swiss journal of business research … 61 (2007) 1, pp. 43-70
Persistent link: https://www.econbiz.de/10003416849
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Entscheidungsverhalten von Kunden in Mass Customization-Systemen
Stefanides, Julia K.; Heitmann, Mark; Herrmann, Andreas; … - In: Kundenmanagement, (pp. 7-30). 2011
Persistent link: https://www.econbiz.de/10009008213
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Consideration of ethical attributes along the consumer decision-making journey
Schamp, Christina; Heitmann, Mark; Katzenstein, Robin - In: Journal of the Academy of Marketing Science 47 (2019) 2, pp. 328-348
Persistent link: https://www.econbiz.de/10012022586