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The ethics of maximizing or satisficing : how decision-making style and ethical ideology impact moral judgement
Soltwisch, Brandon William; Brannon, Daniel C.; Iyer, Vish - In: Business & professional ethics journal 39 (2020) 1, pp. 77-96
Persistent link: https://www.econbiz.de/10012213752
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If it has lots of bells and whistles, it must be the best : how maximizers and satisficers evaluate feature-rich versus feature-poor products
Brannon, Daniel C.; Soltwisch, Brandon W. - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 651-662
Persistent link: https://www.econbiz.de/10011780895
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Pursuing premium : comparing pre-owned versus new durable markets
Miller, Chadwick J.; Brannon, Daniel C. - In: The journal of product & brand management 31 (2022) 1, pp. 1-15
Persistent link: https://www.econbiz.de/10012798125