Traditional theory suggests consumers should be able to manage their privacy. Yet, empirical and theoretical research suggests that consumers often lack enough information to make privacy-sensitive decisions and, even with sufficient information, are likely to trade off long-term privacy for...

While the effectiveness of nudges in influencing user behavior has been documented within the literature, most prior work in the privacy field has focused on ‘one-size-fits-all’ interventions. Recent behavioral research has identified the potential of tailoring nudges to users by leveraging...