Narrow search
Showing 1 - 4 of 4
Cover Image
Individual decision-making
Russo, J. Edward; Carlson, Kurt A. - In: Handbook of marketing, (pp. 371-408). 2006
Persistent link: https://www.econbiz.de/10003335148
Cover Image
Managing frames to make better decisions
Schoemaker, Paul J.; Russo, J. E. - In: Wharton on making decisions, (pp. 131-155). 2001
Persistent link: https://www.econbiz.de/10001686619
Cover Image
A theoretical framework for goal-based choice and for prescriptive analysis
Carlson, Kurt A.; Janiszewski, Chris A.; Keeney, Ralph L.; … - In: Marketing letters : a journal of research in marketing 19 (2008) 3/4, pp. 241-254
Persistent link: https://www.econbiz.de/10003774308
Cover Image
Generating objectives : can decision makers articulate what they want?
Bond, Samuel D.; Carlson, Kurt A.; Keeney, Ralph L. - In: Management science : journal of the Institute for … 54 (2008) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003709934