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Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence
Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.);  … - 2022
1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...
Persistent link: https://www.econbiz.de/10012814697
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Evaluating the impacts of corruption on firm performance in developing economies : an institutional perspective
Williams, Colin C.; Martinez-Perez, Alvaro - In: International journal of business and globalisation : IJBG 16 (2016) 4, pp. 401-422
Persistent link: https://www.econbiz.de/10011617171
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The effect of green marketing strategy on firm’s performance in the context of developing country
Demessie, Girma Tegene; Shukla, Amit - In: Journal of global marketing 36 (2023) 3, pp. 193-209
Persistent link: https://www.econbiz.de/10014321505
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Serving the world's poor: innovation at the base of the economic pyramid
Anderson, Jamie; Billou, Niels - In: Journal of business strategy 28 (2007) 2, pp. 14-21
Persistent link: https://www.econbiz.de/10003486928
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Business practices in emerging and re-emerging markets
Singh, Satyendra - 2008 - 1. ed.
Persistent link: https://www.econbiz.de/10003522738
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Beating the paradoxes of emerging markets : strategies for reaching the consumers at the bottom of the pyramid
Andrea, Guillermo J. d' - In: Can Latin American firms compete?, (pp. 340-363). 2007
Persistent link: https://www.econbiz.de/10003556253
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Strategic innovation at the base of the pyramid
Anderson, Jamie; Markides, Costas - In: MIT sloan management review 49 (2007/08) 1, pp. 83-88
Persistent link: https://www.econbiz.de/10003557933
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From subsistence marketplaces up, from general macromarketing theories down : bringing marketing's contribution to development into the theoretical midrange
Ingenbleek, Paul T. M. - In: Journal of macromarketing : examining the interactions … 34 (2014) 2, pp. 199-212
Persistent link: https://www.econbiz.de/10010380639
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Executive functions of BoP consumers : research propositions, conceptual framework and implications for marketing strategies for BoP markets
Mishra, Ria; Singh, Ramendra; Jaikumar, Saravana - In: Journal of global marketing 34 (2021) 4, pp. 249-269
Persistent link: https://www.econbiz.de/10012650596
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Rethinking the bottom of the pyramid : a critical perspective from an emerging economy
Faria, Alex; Hemais, Marcus - In: Marketing theory 17 (2017) 3, pp. 271-287
Persistent link: https://www.econbiz.de/10011824975