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Developing global products and marketing strategies : a construct and a research agenda
Wills, James R.; Samli, A. Coskun; Jacobs, Laurence W. - 2008
Persistent link: https://www.econbiz.de/10003655925
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How global marketing can be more global and more marketing : a bottom-up perspective from subsistence marketplaces
Viswanathan, Madhu; Sreekumar, Arun - In: Journal of global marketing 34 (2021) 4, pp. 282-291
Persistent link: https://www.econbiz.de/10012650604
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Cultures within national cultures : international marketing within the domestic marketing environment
Tantawy, Rasha Y.; George, Babu P. - In: Economic review : journal of economics & business 14 (2016) 1, pp. 26-34
,Egypt, Singapore, and Nigeria that are dispersed geographically, diverse in cultures, yet similar in their openness to the world and … change; globalization, technology, media, mobility, and demographics. …
Persistent link: https://www.econbiz.de/10012012462
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La mondialisation et ses effets : nouveaux débats ; approches d'Europe et d'Amérique latine
Pinot de Villechenon, Florence (contributor) - 2006
Persistent link: https://www.econbiz.de/10003336484
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Globalization and development : an expanded macromarketing view
Kilbourne, William E. - 2009
Persistent link: https://www.econbiz.de/10003876649
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A framework for analysis of strategy development in globalizing markets
Solberg, Carl Arthur - 2008
Persistent link: https://www.econbiz.de/10003655501
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Internationalization of companies from developing countries
Kuada, John E.; Sørensen, Olav Jull - 2000
Persistent link: https://www.econbiz.de/10001464479
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Managing in developing countries
Punnett, Betty Jane - 2018
Introduction -- Terminology of development -- Characteristics of developing countries -- Management issues and examples -- Explanations of economic development -- Planning and strategic management in developing countries -- Organizing and operating an international company -- Human resource...
Persistent link: https://www.econbiz.de/10011712017
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Analyzing the association between bottom of the pyramid (BoP) and export performance in born global firms : a FGLS model approval between 2011 and 2021
Escandon-Barbosa, Diana; Castro Aristizabal, Geovanny; … - In: Journal of global marketing 36 (2023) 2, pp. 127-140
Persistent link: https://www.econbiz.de/10014321500
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The global news challenge : market strategies of international broadcasting organizations in developing countries
Geniets, Anne - 2013
1. International broadcasting : a strategic challenge -- 2. Unlocking developing markets : global information and communication infrastructures as gateways to change -- 3. Strategic environments and media audiences in developing countries : the changing face of consumption of information in...
Persistent link: https://www.econbiz.de/10015068349