Purpose: This paper reviews the export literature and identifies the marketing challenges faced by exporting MSEs from developing economies. The paper further explores ways in which MSEs can adjust their marketing strategies to circumvent the challenges faced. Design/methodology/approach: It...

Previous research has shown that consumers in developed countries display a high level of consumer ethnocentrism by prioritizing local products over foreign manufactured ones. Paradoxically, it is generally believed that consumers from developing countries, and least developed countries, are...

The BoP is an ideological paradox that has become a compelling and emerging area of research interest representing on one hand the unserved, unreached base of the population billion market and on the other hand a mammoth development conundrum. A preponderant number of studies have established...

The main purpose of this paper is to compare the client satisfaction of faith-based and mainstream microfinance institutions. The level of satisfaction is considered on eight independent factors identified through literature survey and experts' opinion. The data-set comprised of a total of 300...

There are two perspectives on controlling the performance of salespeople - an outcome based perspective and behavior based perspective. The former process focuses on the objective measures of results while the latter perspective on performance control of salespeople incorporates complex and...

Past research on consumers’ attitudes toward the environment has been conducted mostly in the context of developed countries. There is a need to investigate this topic in less affluent societies. This paper investigates the relationship between Turkish consumers’ attitudes and behaviors...