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Markets, marketing and developing countries : where we stand and where we are heading

Trijp, Hans van (ed.); … - 2010

Persistent link: https://www.econbiz.de/10003983414

The adaptability of marketing systems to interventions in developing countries : evidence from the pineapple system in Benin

Hounhouigan, Menouwesso H.; Ingenbleek, Paul T. M.; … - In: Journal of public policy & marketing : JPP & M ; an … 33 (2014) 2, pp. 159-172

Persistent link: https://www.econbiz.de/10010439139

Developing measures of market orientation : the case of Ethiopian seed producer cooperatives

Sisay, Dawit Tsegaye; Verhees, Frans J. H. M.; Trijp, … - In: Journal of African business 23 (2022) 2, pp. 531-548

Persistent link: https://www.econbiz.de/10013178111

Integrating producers at the base of the pyramid with global markets : a market learning approach

Adekambi, Souleïmane A.; Ingenbleek, Paul T. M.; … - In: Journal of international marketing 23 (2015) 4, pp. 44-63

Persistent link: https://www.econbiz.de/10011414945

Living the African dream : how subsistence entrepreneurs move to middle-class consumer markets in developing and emerging countries

Daouda, Falylath Babah; Ingenbleek, Paulus Theodorus Maria - In: Journal of public policy & marketing 38 (2019) 1, pp. 42-60

Persistent link: https://www.econbiz.de/10012534192

Integrating bottom-of-the-pyramid producers with high-income markets : designing institutional arrangements for West African shea nut butter producers

Adekambi, Souleimane A.; Ingenbleek, Paul T. M.; Trijp, … - In: Journal of public policy & marketing : JPP & M ; an … 37 (2018) 2, pp. 327-341

Persistent link: https://www.econbiz.de/10011975413

Moving toward new horizons for marketing education : designing a marketing training for the poor in developing and emerging markets

Teklehaimanot, Mebrahtu L.; Ingenbleek, Paul T. M.; … - In: Journal of marketing education : JME 39 (2017) 1, pp. 47-60

Persistent link: https://www.econbiz.de/10011686319

The Lexus or the Olive Tree? Trading Off Between Global Convergence and Local Divergence

van Ittersum, Koert; Wong, Nancy Y. - 2010

To operate effectively in global markets, marketing managers need to understand that consumer response to globalization may be more complex than is commonly assumed. We examine a proposed conceptual framework to describe consumers' responses to globalization through a cross-national survey on...

Persistent link: https://www.econbiz.de/10014198458