//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Environmental consciousness"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Linking hedonic and utilitaria...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Environmental consciousness
Advertising effects
14
Consumer behaviour
14
Konsumentenverhalten
14
Werbewirkung
14
Cause-related marketing
10
Advertising
9
Cause-Related Marketing
9
Werbung
9
Marketing management
8
Marketingmanagement
8
Gender
6
Corporate social responsibility
5
Taiwan
5
Customer satisfaction
4
Geschlecht
4
Service quality
4
Advertising planning
3
Beziehungsmarketing
3
Corporate Social Responsibility
3
Customer-company identification
3
Emotion
3
Relationship marketing
3
Werbeplanung
3
product type
3
Brand
2
Brand image
2
Brand management
2
Charity
2
Consumer skepticism toward advertising
2
Consumer-company identification
2
Dienstleistungsqualität
2
Independent self-construal
2
Interdependent self-construal
2
Kundenzufriedenheit
2
Longitudinal analysis
2
Longitudinal study
2
Markenartikel
2
Markenführung
2
Markenimage
2
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Chang, Chun-Tuan
1
Chang, Chun-tuan
1
Chen, Pei-Chi
1
Lee, Yu-Kang
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
What sells better in green communications : fear or hope? : it depends on whether the issue is global or local
Lee, Yu-Kang
;
Chang, Chun-Tuan
;
Chen, Pei-Chi
- In:
Journal of advertising research
57
(
2017
)
4
,
pp. 379-396
Persistent link: https://www.econbiz.de/10011884937
Saved in:
2
Are guilt appeals a panacea in green advertising? : the right formula of issue proximity and environmental consciousness
Chang, Chun-tuan
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 741-771
Persistent link: https://www.econbiz.de/10009674969
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->