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Umweltkommunikation im Spannungsfeld der Anspruchsgruppen eines Unternehmens
Reinhardt, Sven - 2008 - 2. Aufl.
Persistent link: https://www.econbiz.de/10003788329
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Umweltkommunikation im Spannungsfeld der Anspruchsgruppen eines Unternehmens
Reinhardt, Sven - 2008
Persistent link: https://www.econbiz.de/10003688687
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Media legitimacy and corporate environmental communication
Aerts, Walter; Cormier, Denis - In: Accounting, organizations and society : an … 34 (2009) 1, pp. 1-27
Persistent link: https://www.econbiz.de/10003807488
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Corporate apology for environmental damage
Gilbert, Benjamin; James, Alexander; Shogren, Jason F. - In: Journal of risk and uncertainty : JRU 56 (2018) 1, pp. 51-81
Persistent link: https://www.econbiz.de/10012022846
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Environmental strategy in business : green marketing communication
Lanfranchi, Maurizio; Giannetto, Carlo; Rotondo, Francesco - In: Journal of corporate responsibility and leadership : JCR&L 4 (2017) 3, pp. 111-126
Persistent link: https://www.econbiz.de/10011927414
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SoLoMo marketing as a global tool for enhancing awareness of eco-innovations in Slovak business environment
Hundertmark, Anna; Rezníčková, Monika - In: Equilibrium : quarterly journal of economics and … 15 (2020) 1, pp. 133-150
Persistent link: https://www.econbiz.de/10012259953
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Corporate fashion and circular economy : how to manage ethical challenges in marketing of B2B textiles
Sönnichsen, Sönnich Dahl - In: Creating a sustainable competitive position : ethical …, (pp. 33-57). 2023
Persistent link: https://www.econbiz.de/10014455189
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Guerrilla marketing goes green : winning strategies to improve your profits and your planet
Levinson, Jay Conrad; Horowitz, Shel - 2010
Persistent link: https://www.econbiz.de/10008938965
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Sustainability or profitability? : how communicated motives for environmental policy affect public perceptions of corporate greenwashing
Vries, Gerdien de; Terwel, Bart W.; Ellemers, Naomi; … - In: Corporate social responsibility and environmental management 22 (2015) 3, pp. 142-154
Persistent link: https://www.econbiz.de/10011342786
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Greenwashing behaviours : causes, taxonomy and consequences based on a systematic literature review
Yang, Zhi; Nguyen Thi Thu Huong; Nguyen Hoang Nam; … - In: Journal of business economics and management 21 (2020) 5, pp. 1486-1507
This study used the systematic review methodology to examine peer-reviewed journal articles published in the Web of Science, ScienceDirect, Springer and Emerald Insight during the 2000-2020 period to analyse greenwashing. In an open market, the behaviours of state-owned enterprises (SOEs),...
Persistent link: https://www.econbiz.de/10012318237