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How retailers support consumers during the pandemic : Kaufland case study
Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189
focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific … communication characteristics: safety, medical care, protection, family assistance. The present study focuses on the advertising …
Persistent link: https://www.econbiz.de/10013170347
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The impact of social media activities on raising brand awareness during the COVID-19 pandemic : the case of fashion industry in Kosovo
Rrustemi, Visar; Baca, Granit - In: Management : journal of contemporary management issues 26 (2021) 2, pp. 295-310
Persistent link: https://www.econbiz.de/10013502505
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When and why are consumers willing to help for-profit companies in distress? : the corporate vulnerability appeal: conditions that drive its effectiveness
Barros, Lucia Salmonson Guimarães; Abrantes-Braga, … - In: Journal of advertising research 63 (2023) 3, pp. 290-308
Persistent link: https://www.econbiz.de/10014375191
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The COVID-19 pandemic impact on the TV commercials content in European countries
Grebosz-Krawczyk, Magdalena; Siuda, Dagna - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 76-85
Persistent link: https://www.econbiz.de/10013277504
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Social determinants of panic buying behaviour amidst COVID-19 pandemic : the role of perceived scarcity and anticipated regret
Yuen, Kum Fai; Tan, Lydia Sonia; Wong, Yiik Diew; Wang, … - In: Journal of retailing and consumer services 66 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209698
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The panic buying behavior of consumers during the COVID-19 pandemic : examining the influences of uncertainty, perceptions of severity, perceptions of scarcity, and anxiety
Nor Asiah Omar; Muhamad Azrin Nazri; Mohd Helmi Ali; … - In: Journal of retailing and consumer services 62 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012648826
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The impact of uncertainty on tourists' controllability, mood state and the persuasiveness of message framing in the pandemic era
Liu, Shasha; Mair, Judith - In: Tourism management : research, policies, practice 94 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10013440020
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COVID-19 pandemic : consumers' purchase intention of indoor fitness products during the partial lockdown period in Singapore
Cho, Heetae; Chiu, Weisheng - In: Asia Pacific journal of marketing and logistics 34 (2022) 10, pp. 2299-2313
Persistent link: https://www.econbiz.de/10013552999
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Advertising during the COVID-19 pandemic : trends and theoretical developments
Usama Najam; Ali, Raza; Burki, Umar - In: Administrative Sciences : open access journal 13 (2023) 7, pp. 1-18
This study examines how the COVID-19 pandemic affected the trends and theoretical development of advertising research …
Persistent link: https://www.econbiz.de/10014319630
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Household financial decision making amidst the COVID-19 pandemic
Yue, Pengpeng; Korkmaz, Aslihan Gizem; Zhou, Haigang - In: Emerging markets, finance & trade : a journal of the … 56 (2020) 10, pp. 2363-2377
Persistent link: https://www.econbiz.de/10012262021