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Mask wearing as a prosocial consumption behaviour during the COVID-19 pandemic : an application of the theory of reasoned action
Ackermann, Claire-Lise
;
Sun, Haoye
;
Teichert, Thorsten
; …
- In:
Journal of marketing management : JMM ; journal of the …
37
(
2021
)
17/18
,
pp. 1840-1865
Persistent link: https://www.econbiz.de/10013206280
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