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Markteintrittsgestaltung neugegründeter Unternehmen : situationsspezifische und erfolgsbezogene Analyse
Jung, Viktor - 2004
Persistent link: https://www.econbiz.de/10002123293
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Research on marketing in emerging firms : key issues and open questions
Gruber, Marc - In: International journal of technology management : IJTM 26 (2003) 5/6, pp. 600-620
Persistent link: https://www.econbiz.de/10001932936
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The adoption of market orientation in SMEs : required capabilities and relation to success
Reijonen, Helen; Komppula, Raija - In: Journal of strategic marketing 18 (2010) 1, pp. 19-37
Persistent link: https://www.econbiz.de/10003956272
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Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance
Rodríguez-Pinto, Javier; Carbonell, Pilar; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 145-154
Persistent link: https://www.econbiz.de/10009238541
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Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan; Wang, Yong J.; Hao, Andy W.; Saran, Anshu - In: Journal of business-to-business marketing 25 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
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Deciding the entry mode in Chinese markets : practices managers should avoid pursuing
Haas, Franz - In: Expert journal of business and management 5 (2017) 2, pp. 68-73
Persistent link: https://www.econbiz.de/10011749819
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Entrepreneurship, entry and performance of new business compared in two growth regimes: East and West Germany
Fritsch, Michael - 2004
Persistent link: https://www.econbiz.de/10002215345
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Wertorientiertes Start-up-Management : Grundlagen - Konzepte - Strategien
Hommel, Ulrich (ed.); Knecht, Thomas C. (ed.) - 2002
Persistent link: https://www.econbiz.de/10001593300
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Traction : how any startup can achieve explosive customer growth
Weinberg, Gabriel; Mares, Justin - 2015
Preface: Traction Trumps Everything -- Traction Channels -- Traction Thinking -- Bullseye -- Traction Testing -- Critical Path -- Targeting Blogs -- Publicity -- Unconventional PR -- Search Engine Marketing (SEM) -- Social and Display Ads -- Offline Ads -- Search Engine Optimization (SEO) --...
Persistent link: https://www.econbiz.de/10011474316
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Themen des Mittelstandes
Obermeier, Thomas (ed.); Schäfer, Hubert (contributor) - 2001
Persistent link: https://www.econbiz.de/10001607569