Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Erfolgsfaktor"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
What makes strategy making acr...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Erfolgsfaktor
Brand management
17,500
Markenführung
17,086
Success factor
15,524
Consumer behaviour
8,419
Konsumentenverhalten
8,359
Markenimage
7,159
Brand image
7,069
Markenartikel
5,297
Brand
5,291
Deutschland
4,583
Germany
4,233
Beziehungsmarketing
3,246
Relationship marketing
3,240
Markenpolitik
2,196
Sales promotion
2,021
Social Web
1,981
Social web
1,978
Verkaufsförderung
1,949
Marketingmanagement
1,935
Marketing management
1,902
Online-Marketing
1,872
Theorie
1,860
Theory
1,841
Internet marketing
1,835
Strategisches Management
1,808
Unternehmensgründung
1,719
Unternehmenserfolg
1,693
USA
1,609
Business start-up
1,599
United States
1,541
Firm performance
1,494
Innovation
1,440
Strategic management
1,419
Marketing
1,407
Werbewirkung
1,334
Advertising effects
1,319
Innovationsmanagement
1,314
KMU
1,284
SME
1,277
more ...
less ...
Online availability
All
Undetermined
3,381
Free
2,070
Type of publication
All
Book / Working Paper
9,531
Article
8,022
Journal
3
Type of publication (narrower categories)
All
Article in journal
5,417
Aufsatz in Zeitschrift
5,417
Aufsatz im Buch
2,482
Book section
2,482
Hochschulschrift
1,837
Thesis
1,456
Graue Literatur
1,150
Non-commercial literature
1,150
Working Paper
805
Case study
796
Fallstudie
796
Arbeitspapier
675
Collection of articles of several authors
519
Sammelwerk
519
Aufsatzsammlung
408
Ratgeber
408
Guidebook
331
Dissertation u.a. Prüfungsschriften
275
Bibliografie enthalten
213
Bibliography included
213
Lehrbuch
139
Textbook
120
Konferenzschrift
98
Handbook
95
Handbuch
95
Conference paper
65
Konferenzbeitrag
65
Conference proceedings
59
Collection of articles written by one author
43
Sammlung
43
Interview
41
Forschungsbericht
40
Reprint
40
Systematic review
39
Übersichtsarbeit
39
Fallstudiensammlung
35
Research Report
29
Advisory report
27
Gutachten
27
Glossar enthalten
21
more ...
less ...
Language
All
English
10,464
German
6,925
Undetermined
131
French
42
Italian
33
Spanish
9
Swedish
7
Russian
5
Danish
4
Polish
4
Dutch
3
Portuguese
3
Norwegian
2
Slovak
2
Croatian
1
Indonesian
1
Romanian
1
Serbian
1
Turkish
1
more ...
less ...
Author
All
Heinemann, Gerrit
56
Gemünden, Hans Georg
38
Homburg, Christian
37
Wirtz, Bernd W.
31
Meffert, Heribert
29
Fritz, Wolfgang
28
Rammer, Christian
26
Ahlert, Dieter
25
Bruhn, Manfred
25
Huber, Frank
24
Antony, Jiju
22
Kraus, Sascha
22
Merz, Joachim
21
Paic, Peter
19
Wagner, Joachim
19
Kreutzer, Ralf T.
18
Schefczyk, Michael
17
Schewe, Gerhard
17
Cantner, Uwe
16
Simon, Hermann
16
Völckner, Franziska
16
Weber, Jürgen
16
Fritsch, Michael
15
Keuper, Frank
15
Kock, Alexander
15
Meckl, Reinhard
15
Bauer, Hans H.
14
Burmann, Christoph
14
Cooper, Robert G.
14
Ernst, Holger
14
Evanschitzky, Heiner
14
Krcmar, Helmut
14
Rennhak, Carsten
14
Baumgarth, Carsten
13
Brem, Alexander
13
Esch, Franz-Rudolf
13
Frese, Michael
13
Kinkel, Steffen
13
Werner, Arndt
13
Albach, Horst
12
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
234
Haufe-Lexware GmbH & Co. KG
40
Springer-Verlag GmbH
36
Verlag Franz Vahlen
28
Wiley-VCH
27
Books on Demand GmbH <Norderstedt>
26
Verlag Dr. Kovač
24
Harvard Business Review Press
20
IGI Global
15
Redline Verlag
15
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
14
Springer Gabler <Firma>
14
Shaker Verlag
13
Center for Urban & Real Estate Management <Zürich>
12
epubli GmbH
12
UVK Verlagsgesellschaft mbH
10
Campus Verlag
9
National Bureau of Economic Research
9
Econ Verlag
8
FinanzBuch Verlag
8
GABAL-Verlag GmbH
8
De Gruyter Oldenbourg
7
Edward Elgar Publishing
7
Munich Business School
7
Springer International Publishing
7
Tredition GmbH <Hamburg>
7
Zentrum für Europäische Wirtschaftsforschung
7
Bundesvereinigung Logistik
6
Fachhochschule Reutlingen / European School of Business
6
Friedrich-Schiller-Universität Jena
6
Nomos Verlagsgesellschaft
6
RWTH Aachen
6
W. Kohlhammer GmbH
6
Center of Market Oriented Product and Production Management
5
Deutschland / Bundeswehr / Universität Hamburg
5
Erich-Schmidt-Verlag <Berlin>
5
Fraunhofer-Institut für System- und Innovationsforschung
5
Fraunhofer-Institut für Systemtechnik und Innovationsforschung
5
Gottfried Wilhelm Leibniz Universität Hannover
5
Institut für Informatik <München, Technische Universität> / Lehrstuhl für Wirtschaftsinformatik
5
more ...
less ...
Published in...
All
SpringerLink / Bücher
492
Springer eBook Collection
136
Gabler Edition Wissenschaft
127
International journal of project management : the journal of The International Project Management Association
123
Europäische Hochschulschriften / 5
102
Journal of business research : JBR
85
Harvard business review : HBR
80
Springer eBook Collection / Business and Economics
72
Harvard-Business-Manager : das Wissen der Besten
71
Research
71
Industrial marketing management : the international journal for industrial and high-tech firms
62
International journal of entrepreneurship and small business
51
International journal of business information systems : IJBIS
45
essentials
44
Journal of business economics : JBE
42
International journal of innovation management
41
The TQM journal : the international review of organizational improvement
41
The journal of product innovation management : an international publication of the Product Development & Management Association
41
International journal of managing projects in business
39
International journal of productivity and quality management : IJPQM
39
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
38
Business process management journal
37
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
36
Technological forecasting & social change : an international journal
36
Betriebswirtschaftslehre für Technologie und Innovation
34
Hamburger Schriften zur Marketingforschung
33
Gabler-Edition Wissenschaft
32
Journal of vocational behavior
32
DUV / Wirtschaftswissenschaft
31
Entrepreneurship, theory and practice : ET & P
31
Project management journal : PMJ
29
Die Betriebswirtschaft : DBW
28
Gabler Research
28
International journal of enterprise information systems : an official publication of the Information Resources Management Association
28
Springer eBook Collection / Business and Management
28
Business horizons
27
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
27
Essentials
26
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
25
Betriebswirtschaftliche Forschung und Praxis : BFuP
25
more ...
less ...
Source
All
ECONIS (ZBW)
16,137
USB Cologne (EcoSocSci)
1,144
EconStor
189
USB Cologne (business full texts)
70
OLC EcoSci
11
BASE
3
RePEc
2
more ...
less ...
Showing
1
-
10
of
17,556
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How well does advertising work? : generalizations from meta-analysis of brand advertising elasticities
Sethuraman, Raj
;
Tellis, Gerard J.
;
Briesch, Richard A.
- In:
Journal of marketing research : JMR
48
(
2011
)
3
,
pp. 457-471
Persistent link: https://www.econbiz.de/10009161369
Saved in:
2
Does sustainability sell? : the impact of sustainability claims on the success of national brands' new product introductions
Doorn, Jenny van
;
Risselada, Hans
;
Verhoef, Peter C.
- In:
Journal of business research : JBR
137
(
2021
),
pp. 182-193
Persistent link: https://www.econbiz.de/10012665699
Saved in:
3
The branding framework behind Modhesh
Vel, K. Prakash
;
Suhail, Laila Mohamed
- In:
The marketing review
12
(
2012
)
2
,
pp. 181-198
Persistent link: https://www.econbiz.de/10009657291
Saved in:
4
Measuring marketing : 103 key metrics every marketer needs
Davis, John
-
2007
Persistent link: https://www.econbiz.de/10013490251
Saved in:
5
Research on success factors of internet product project management with grounded theory
Wan, Jiangping
;
Ling, Chunyan
;
Liu, Mengyan
- In:
International journal of information systems and change …
12
(
2021
)
3
,
pp. 259-290
Persistent link: https://www.econbiz.de/10012990536
Saved in:
6
Nachhaltige Integration von Marketing und Innovieren : eine Theorie entwickelnde Longitudinalstudie zum Management des Wandels
Schaller, Christian
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003355397
Saved in:
7
The dark side of successful knowledge management initiatives
Chua, Alton Y. K.
- In:
Journal of knowledge management
13
(
2009
)
4
,
pp. 32-40
Persistent link: https://www.econbiz.de/10003883187
Saved in:
8
Organisationskultur und produktive organisationale Energie : Energiequellen in Nonprofit Organisationen
Reisner, Annegret
-
2009
Persistent link: https://www.econbiz.de/10003884162
Saved in:
9
Erfolgsfaktoren von internationalen Construction Joint Ventures in Südostasien
Brockmann, Christian
-
2007
Persistent link: https://www.econbiz.de/10003590802
Saved in:
10
Corporate perception on capital markets : qualitative Erfolgsfaktoren der Kapitalmarktkommunikation
Meckel, Miriam
(
agent
);
Bommer, Kay
(
ed.
)
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003603593
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
