Measuring marketing : 103 key metrics every marketer needs
John Davis
| Year of publication: |
2007
|
|---|---|
| Authors: | Davis, John |
| Publisher: |
Singapore : John Wiley & Sons (Asia) |
| Subject: | Marketing | Erfolgsfaktor | Success factor | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Verkaufsförderung | Sales promotion | Beziehungsmarketing | Relationship marketing | Betriebliche Kennzahl |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Extent: | xvii, 408 s. ill 26 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | Includes bibliographical references and index |
| ISBN: | 0-470-82132-9 ; 978-0-470-82132-9 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013490251