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A comparative study of pioneer entry decisions in the United States and China
Zhao, Yuzhen Lisa; Song, Michael; Parry, Mark E. - In: The journal of product innovation management : an … 31 (2014) 5, pp. 987-1003
Persistent link: https://www.econbiz.de/10010416902
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Strategic positioning, timing of entry, and new product performance in business-to-business markets : do market-oriented firms make better decisions?
Guo, Chiquan; Wang, Yong J.; Hao, Andy W.; Saran, Anshu - In: Journal of business-to-business marketing 25 (2018) 1, pp. 51-64
Persistent link: https://www.econbiz.de/10011847847
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Big bang disruption : strategy in the age of devastating innovation
Downes, Larry; Nunes, Paul - 2014
"Free navigation apps on smartphones wreaked havoc for the makers of standalone GPS devices. Airbnb and other resource sharing services are undermining hotels. Uber, SideCar and Lyft are reinventing the heavily regulated taxi and limousine industry. These are just a few of hundreds of examples...
Persistent link: https://www.econbiz.de/10010234676
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Neuprodukteinführungsstrategien schnell drehender Konsumgüter : Forschungsbedarf und Systematisierung
Burmann, Christoph; Halaszovich, Tilo F. - 2007
Persistent link: https://www.econbiz.de/10009665212
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The impact of changing markets and competition on the NPD speed/market success relationship
Millson, Murray R.; Wilemon, David L. - In: International journal of innovation management 14 (2010) 5, pp. 841-870
Persistent link: https://www.econbiz.de/10008780030
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Speed or quality? : how the order of market entry influences the relationship between market orientation and new product performance
Rodríguez-Pinto, Javier; Carbonell, Pilar; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 145-154
Persistent link: https://www.econbiz.de/10009238541
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Competitive imitation strategy for new product-market success
Min, Sungwook; Kim, Namwoon - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10014252789
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Neuproduktvorankündigungen : Inhaltliche Gestaltung und marktbezogene Auswirkungen
Bornemann, Torsten - 2010 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008653435