Part I: An Introduction to Social Media Monetization -- 1. Introduction -- Part II: A Strategic Framework for Social Media Monetization -- 2. How Companies Can Exploit the Commercial Value of Social Media Through Advertising -- 3. How Companies Can Use Social Media for Social Selling -- 4. How...

This paper investigates whether, and if yes, under what conditions, cloud-based collaboration technologies have improved company performance in the high-tech, media and telecom (TMT) industries. Two results stand out. First, while adoption of collaboration technologies in TMT is ahead of other...

Although trust is widely acknowledged as critical in virtual settings, little is known regarding the antecedents and consequences of trust in leaders of virtual groups. Adopting a multi-level perspective, we propose the leadership’s communication behavior and the broader cultural context in...

Intro -- Contents -- Preface -- Acknowledgments -- How to Read This Book -- PART I: A New Model for Customers in the Digital Age -- CHAPTER 1: The Customer Network Revolution -- CHAPTER 2: Network Science and Lessons for Business -- PART II: Five Strategies to Thrive with Customer Networks --...