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ECONIS (ZBW)
12,323
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1
Asymmetric effect of
advertising
on the Chinese stock market
Hsu, Ching-Chi
;
Chen, Miao-Ling
- In:
Applied economics letters
26
(
2019
)
2
,
pp. 157-162
Persistent link: https://www.econbiz.de/10012204156
Saved in:
2
TV channel search and commercial breaks
Yao, Song
;
Wang, Wenbo
;
Chen, Yuxin
- In:
Journal of marketing research : JMR
54
(
2017
)
5
,
pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
Saved in:
3
Chapter 6. Social Construction of Preferences :
Advertising
Benhabib, Jess
;
Bisin, Alberto
- In:
Handbook of social economics : volume 1
,
(pp. 201-220)
.
2011
through
advertising
in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
Saved in:
4
Openness in metaphorical and straightforward advertisements : appreciation effects
Lagerwerf, Luuk
;
Meijers, Anoe
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 19-30
Persistent link: https://www.econbiz.de/10003732277
Saved in:
5
Consumer responses toward sexual and nonsexual appeals : the influence of involvement, need for cognition (NFC), and gender
Putrevu, Sanjay
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 57-69
Persistent link: https://www.econbiz.de/10003732320
Saved in:
6
What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai
;
Lim, Elison Ai Ching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
2
,
pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
Saved in:
7
Do media consumers really dislike
advertising
? : an empirical assessment of the role of
advertising
in print media markets
Kaiser, Ulrich
;
Song, Minjae
- In:
International journal of industrial organization
27
(
2009
)
2
,
pp. 292-301
Persistent link: https://www.econbiz.de/10003836391
Saved in:
8
Relevanz von Werbeeinstellungen zur Kontrolle langfristiger
Werbewirkung
im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa
-
2006
. Damit wird ihr eine zentrale Rolle als Vermittler von
Werbewirkung
zugesprochen. Allerdings wurde diese Vermittlerrolle … Kontrolle von langfristiger TV-
Werbewirkung
bei etablierten Konsumgütern. Bereits bestehende Wirkungshypothesen zur Rolle der … bezüglich der
Werbung
eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10003428351
Saved in:
9
Effekte unterschiedlicher Darstellungsweisen von Preisreduktionen in der Einzelhandelswerbung
Jedrowiak, Julia
;
Kohnen, Sina
;
Helnerus, Klaus
; …
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 321-343)
.
2007
Persistent link: https://www.econbiz.de/10003468230
Saved in:
10
Zur Wirkung unterschiedlicher Produktabbildungen in der Handelswerbung
Allexi, Katia
;
Franz, Robert
;
Helnerus, Klaus
- In:
Theoretische Fundierung und praktische Relevanz der …
,
(pp. 345-370)
.
2007
Persistent link: https://www.econbiz.de/10003468234
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