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What's funny and what's not : the moderating role of cultural orientation in ad humor
Lee, Yih Hwai; Lim, Elison Ai Ching - In: Journal of advertising : official publication of the … 37 (2008) 2, pp. 71-84
Persistent link: https://www.econbiz.de/10003732325
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Appraising performance across borders : an empirical examination of the purposes and practices of performance appraisal in a multi-country context
Chiang, Flora F. T.; Birtch, Thomas A. - In: Journal of management studies : JMS 47 (2010) 7, pp. 1365-1393
Persistent link: https://www.econbiz.de/10008698003
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Zentrale oder periphere Informationsverarbeitung in der Anbieter-Nachfrager-Interaktion : Voraussetzungen, Konsequenzen und Implikationen im persönlichen Verkauf
Helm, Roland; Gehrer, Michael - In: Die Betriebswirtschaft : DBW 66 (2006) 2, pp. 176-197
Persistent link: https://www.econbiz.de/10003308334
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Landesimage und Kaufentscheidung : Erklärung, Messung, Marketingimplikationen
Möller, Thorsten - 1997
Persistent link: https://www.econbiz.de/10000965903
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Cross-national comparisons of scales : assessing measurement invariance of ordinal indicators by multigroup confirmatory factor analysis
Temme, Dirk - In: Advertising and communication : proceedings 4th …, (pp. 174-182). 2005
Persistent link: https://www.econbiz.de/10003353797
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The moderating influence of hedonic consumption in an extended theory of planned behaviour
Lee, Richard; Murphy, Jamie; Swilley, Esther - In: The service industries journal 29 (2009) 3/4, pp. 539-555
Persistent link: https://www.econbiz.de/10003870680
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Does audiovisual congruency in advertisements increase persuation? : the role of cultural music and products
Lalwani, Ashok K.; Lwin, May O.; Ling, Pee Beng - In: Journal of global marketing 22 (2009) 2, pp. 139-153
Persistent link: https://www.econbiz.de/10003857683