The moderating influence of hedonic consumption in an extended theory of planned behaviour
Year of publication: |
2009
|
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Authors: | Lee, Richard ; Murphy, Jamie ; Swilley, Esther |
Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 29.2009, 3/4, p. 539-555
|
Subject: | Verhaltensökonomik | Behavioral economics | Konsumentenverhalten | Consumer behaviour | Verbrauchereinstellung | Consumer attitudes | Mobiltelefon | Mobile phone | Schätzung | Estimation | Singapur | Singapore |
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