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Selected contributions to market-based management
Sarstedt, Marko - 2008
Persistent link: https://www.econbiz.de/10003743726
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Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra; Terlutter, Ralf - In: International advertising and communication : current …, (pp. 279-300). 2006
Persistent link: https://www.econbiz.de/10003378133
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Multivariate Werbewirkungskontrolle : Konzepte zur Auswertung von Werbetests
Schwaiger, Manfred - 1997
Persistent link: https://www.econbiz.de/10000634725
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Assessing measurement invariance of ordinal indicators in cross-national research
Temme, Dirk - In: International advertising and communication : current …, (pp. 455-472). 2006
Persistent link: https://www.econbiz.de/10003378210
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Werbewirkung und Markterfolg : Marktübergreifende Werbewirkungsanalysen
Ellinghaus, Uwe - 1999 - Reprint 2017
Milliarden DM in der Bundesrepublik Deutschland. Da Absatzmenge und Marktanteil als Zielgrößen zur Messung des Werbeerfolgs auch …
Persistent link: https://www.econbiz.de/10014508178
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Werbewirkung und Markterfolg : marktübergreifende Werbewirkungsanalysen
Ellinghaus, Uwe - 2000
Persistent link: https://www.econbiz.de/10001401184
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Der Einfluss von Plausibilität und Imagery-Instruktion auf die Wirkung von Werbung für touristische Angebote
Gierl, Heribert - In: Tourismus-Journal : Zeitschrift für … 8 (2004) 2, pp. 177-210
Persistent link: https://www.econbiz.de/10003278879
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Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 31-40). 2005
Persistent link: https://www.econbiz.de/10003353593
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Cross-national comparisons of scales : assessing measurement invariance of ordinal indicators by multigroup confirmatory factor analysis
Temme, Dirk - In: Advertising and communication : proceedings 4th …, (pp. 174-182). 2005
Persistent link: https://www.econbiz.de/10003353797
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Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra; Terlutter, Ralf; Weinberg, Peter - In: Advertising and communication : proceedings 4th …, (pp. 267-277). 2005
Persistent link: https://www.econbiz.de/10003353829