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TV channel search and commercial breaks
Yao, Song; Wang, Wenbo; Chen, Yuxin - In: Journal of marketing research : JMR 54 (2017) 5, pp. 671-686
Persistent link: https://www.econbiz.de/10011762818
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An equilibrium search model for buyers and sellers and an empirical application for the real estate market
Carrillo, Paul E. - 2006
Persistent link: https://www.econbiz.de/10003904192
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Between online and offline markets : a structural estimation of consumer demand
Zhang, Xingyue Luna; Demirkan, Haluk - In: Information & management : the internat. journal of … 58 (2021) 4, pp. 1-13
Persistent link: https://www.econbiz.de/10012533614
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Measuring risks for consumers, firms, and investors in the digital economy
Alves Werb, Gabriela - 2020
Persistent link: https://www.econbiz.de/10012618693
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Chapter 6. Social Construction of Preferences : Advertising
Benhabib, Jess; Bisin, Alberto - In: Handbook of social economics : volume 1, (pp. 201-220). 2011
through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
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Cartel policy, non-price competition and market structure : theory and evidence from the UK
Symeonidis, George - 1997
Persistent link: https://www.econbiz.de/10000964950
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Bayesian semiparametric regression : an exposition and application to print advertising data
Smith, Michael S. - 1997
Persistent link: https://www.econbiz.de/10000983137
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Werbemonitoring: computergestütztes Verfahren zur Konkurrenzanalyse
Nickel, Oliver - 1997
Persistent link: https://www.econbiz.de/10000971978