Ou, Wei-Ming; Shih, Chia-Mei; Chen, Chin-Yuan - In: International Journal of Commerce and Management 25 (2015) 4, pp. 673-686
Purpose – This study aims to investigate the influence of ethical sales behaviour on relationship quality and its consequences in the context of telemarketing to identify the complex nature of relationship marketing. Design/methodology/approach – A survey with 312 qualified observations from...