Similar Search Results

The future of ethnic marketing in a globalized world : introduction to the special issue

Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 269-272

Persistent link: https://www.econbiz.de/10011771894

The intersection of global consumer culture and national identity and the effect on Japanese consumer behavior

Cleveland, Mark; Laroche, Michel; Takahashi, Ikuo - In: Journal of international consumer marketing 27 (2015) 5, pp. 364-387

Persistent link: https://www.econbiz.de/10011410261

Consumption as a function of ethnic identification and acculturation

Hui, Michael; Laroche, Michel; Kim, Chankon - In: Marketing and multicultural diversity, (pp. 53-69). 2006

Persistent link: https://www.econbiz.de/10003291585

You are what you speak? : globalization, multilingualism, consumer dispositions and consumptions

Cleveland, Mark; Laroche, Michel; Papadopoulos, Nicolas G. - In: Journal of business research : JBR 68 (2015) 3, pp. 542-552

Persistent link: https://www.econbiz.de/10010496186

The Routledge companion to ethnic marketing

Jamal, Ahmad (contributor); Laroche, Michel (contributor); … - 2015

pt. 1. Why ethnic marketing? -- pt. 2. Processes of ethnic cultural change, socialization and technology -- pt. 3. Identity, space and ethnic entrepreneurship -- pt. 4. Globalization, religion and materialism -- pt. 5. Market segmentation and targeting -- pt. 6. Advertising -- pt. 7. Ethical and...

Persistent link: https://www.econbiz.de/10013183448

Ethnicity and acculturation of environmental attitudes and behaviors : a cross-cultural study with Brazilians in Canada

Romero, Cláudia Buhamra Abreu; Laroche, Michel; Aurup, … - In: Journal of business research : JBR 82 (2018), pp. 300-309

Persistent link: https://www.econbiz.de/10011771898

Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers

Sobol, Kamila; Cleveland, Mark; Laroche, Michel - In: Journal of business research : JBR 82 (2018), pp. 340-353

Persistent link: https://www.econbiz.de/10011771906

The type-of-internet-access digital divide and the well-being of ethnic minority and majority consumers : a multi-country investigation

Bartikowski, Boris; Laroche, Michel; Jamal, Ahmad; … - In: Journal of business research : JBR 82 (2018), pp. 373-380

Persistent link: https://www.econbiz.de/10011771916

Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence

Cleveland, Mark; Papadopoulos, Nicolas G.; Laroche, Michel - In: International marketing review 39 (2022) 2, pp. 207-241

Persistent link: https://www.econbiz.de/10013396173