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~subject:"Ethnische Gruppe"
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Ethnische Gruppe
Personality psychology
14
Persönlichkeitspsychologie
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Consumer behaviour
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Konsumentenverhalten
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Brand image
4
Markenimage
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USA
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United States
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Brand management
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Markenführung
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Marketing management
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Marketingmanagement
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Brand loyalty
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Charity
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Creativity
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Definition
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Ethics
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Ethik
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Ethnic group
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Fundraising
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Gesundheitsvorsorge
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Kreativität
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Markentreue
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Nonprofit marketing
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Nonprofit-Marketing
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Preventive care
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Theory
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identity
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Advertising industry
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Altruismus
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Angle, Justin W.
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ERIM report series research in management
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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ECONIS (ZBW)
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Activating stereotypes with brand imagery : the role of viewer political identity
Angle, Justin W.
;
Dagogo-Jack, Sokiente W.
;
Forehand, …
- In:
Journal of consumer psychology : JCP : the official …
27
(
2017
)
1
,
pp. 84-90
Persistent link: https://www.econbiz.de/10011771831
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2
The impact of cultural symbols and spokesperson identity on attitudes and intentions
Lenoir, Anne-Sophie I.
;
Puntoni, Stefano
;
Reed, Americus, II
-
2013
Persistent link: https://www.econbiz.de/10009783756
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