This study attempts to examine ethnocentrism of B&H consumers, animosity tendencies, and consumers' notions of products … of an individual's animosity,her/his understanding of neighboring countries' image, and her/his degree of ethnocentrism … psychological scale were used: one for measuring consumer ethnocentrism, and the other for measuring country of origin image. This …

The consumer ethnocentrism tendencies scale (CETSCALE) was developed by Shimp and Sharma in 1987 to measure consumer … ethnocentrism. It is one of the most commonly used scales in the marketing literature. As well as the original 17-item version …

other, to assess whether consumers’ level of ethnocentrism modifies their preference structure and, if so, to identify the … higher levels of consumer ethnocentrism. The findings of this study will serve to these entities as a guide for their …

consumer ethnocentrism on willingness to buy. The authors analyze the direct effects of selected characteristics on the … tendency for consumer ethnocentrism. Further, the moderating effects of these consumer characteristics are investigated … and post hoc slope analysis.Findings - The empirical findings show that consumer tendencies for ethnocentrism are directly …

economic threat and consumer ethnocentrism have a negative impact on offshoring attitudes while perceived quality of services …