Brkic, Nenad; Corbo, Miralem; Berberovic, Denis - In: Economic Review: Journal of Economics and Business 09 (2011) 1, pp. 45-61
This study attempts to examine ethnocentrism of B&H consumers, animosity tendencies, and consumers' notions of products … of an individual's animosity,her/his understanding of neighboring countries' image, and her/his degree of ethnocentrism … psychological scale were used: one for measuring consumer ethnocentrism, and the other for measuring country of origin image. This …