Consumer stakeholder responses to reshoring strategies
Year of publication: |
2015
|
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Authors: | Grappi, Silvia ; Romani, Simona ; Bagozzi, Richard P. |
Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 43.2015, 4, p. 453-471
|
Subject: | Reshoring | Consumer stakeholders | Willingness to pay | Attribution inferences | Ethnocentrism | Offshoring | Konsumentenverhalten | Consumer behaviour | Auslandsverlagerung | Stakeholder | Zahlungsbereitschaftsanalyse |
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