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Event marketing
Consumer behaviour
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Schmitt, Bernd
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Zarantonello, Lia
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Jampol, Lily
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International journal of advertising : the quarterly review of marketing communications
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
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1
A framework for managing customer experiences
Schmitt, Bernd
- In:
Handbook on brand and experience management
,
(pp. 113-131)
.
2008
Persistent link: https://www.econbiz.de/10003788988
Saved in:
2
Handbook on brand and experience management
Schmitt, Bernd
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003640687
Saved in:
3
Using the brand experience scale to profile consumers and predict consumer behaviour
Zarantonello, Lia
;
Schmitt, Bernd
- In:
The journal of brand management : an international journal
17
(
2009/10
)
7
,
pp. 532-540
Persistent link: https://www.econbiz.de/10008652664
Saved in:
4
The impact of event marketing on brand equity : the mediating roles of brand experience and brand attitude
Zarantonello, Lia
;
Schmitt, Bernd
- In:
International journal of advertising : the quarterly …
32
(
2013
)
2
,
pp. 255-280
Persistent link: https://www.econbiz.de/10009757951
Saved in:
5
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
6
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
7
Consumer experience and experiential marketing : a critical review
Schmitt, Bernd
;
Zarantonello, Lia
-
2013
Persistent link: https://www.econbiz.de/10009781365
Saved in:
8
Customer Experience Management
Schmitt, Bernd
- In:
Handbuch Kommunikation : Grundlagen, innovative …
,
(pp. 697-711)
.
2009
Persistent link: https://www.econbiz.de/10003766156
Saved in:
9
The design of experience
Schmitt, Bernd
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 197-204)
.
2016
Persistent link: https://www.econbiz.de/10011593198
Saved in:
10
Shopping, gambling or shambling? : penny auctions
Robinson, Stacey G.
;
Giebelhausen, Michael D.
;
Cotte, June
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1612-1616
Persistent link: https://www.econbiz.de/10009757009
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