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The destructive effect of complex analytics on innovativeness
Güçlü, Burçin; Canela, Miguel-Ángel - In: International journal of applied behavioral economics : … 6 (2017) 4, pp. 38-56
Persistent link: https://www.econbiz.de/10011820539
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Multimedia in der Marktforschung
Zou, Bo - 1999
Persistent link: https://www.econbiz.de/10000679770
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The effect of rating scale format on response styles : the number of response categories and response category labels
Weijters, Bert; Cabooter, Elke; Schillewaert, Niels - 2010
Persistent link: https://www.econbiz.de/10003937185
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The use of expert judges in scale development : implications for improving face vadility of measures of unobservable constructs
Hardesty, David M.; Bearden, William O. - 2007
Persistent link: https://www.econbiz.de/10003540252
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - 2011
Persistent link: https://www.econbiz.de/10009374633
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When do direct mailings create value for companies? : implications of an experimental study in consumer goods markets
Kindermann, Harald; Werani, Thomas; Smejkal, Angela - In: Modelling value : selected papers of the 1st …, (pp. 149-166). 2012
Persistent link: https://www.econbiz.de/10009426641
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Modeling eye movements and response times in consumer choice
Krajbich, Ian; Smith, Stephanie M. - In: Journal of agricultural & food industrial organization 13 (2015) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10011416183
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Predicting new service adoption with conjoint analysis : external validity of BDM-based incentive-aligned and dual-response choice designs
Wlömert, Nils; Eggers, Felix - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 195-210
Persistent link: https://www.econbiz.de/10011445990
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Experimental Economics und Marketing
Steul, Martina - In: Quantitative Marketingforschung in Deutschland : …, (pp. 81-101). 2005
Persistent link: https://www.econbiz.de/10003289151
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Erhebung und Analyse von Konsumentenpräferenzen für Gestaltungselemente von Gewinnspielen im Internet
Teichmann, Maik-Henrik - 2005
Persistent link: https://www.econbiz.de/10003226142