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Price as a signal of product quality : some experimental evidence
Mastrobuoni, Giovanni; Peracchi, Franco; Tetenov, Aleksey - In: Journal of wine economics 9 (2014) 2, pp. 135-152
Persistent link: https://www.econbiz.de/10010406313
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Der Aufbau von Qualitätssignalen durch Werbung : eine empirische Studie am Beispiel eines neuen Gütezeichens
Winkler, Sabine - 2000
Persistent link: https://www.econbiz.de/10001538971
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Experience goods, umbrella branding, and reputation
Niinimäki, Juha-Pekka - In: Review of industrial organization 62 (2023) 1, pp. 33-44
Persistent link: https://www.econbiz.de/10014227166
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Emotion und Marke als Einflussfaktor der wahrgenommenen Preisfairness : eine theoretische und empirisch experimentelle Analyse
Huber, Frank; Vollhardt, Kai; Heußler, Tobias - 2006
Persistent link: https://www.econbiz.de/10003297819
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Tradeoffs between price and quality : how a value index affects preference formation
Creyer, Elizabeth H. - In: Journal of consumer affairs : official publication of … 31 (1997) 2, pp. 280-302
Persistent link: https://www.econbiz.de/10001230098
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Inferring quality from price : the effect of stereotype threat on price-quality judgments
Song, Lei; Suri, Rajneesh; Huang, Yanliu - In: European journal of marketing 57 (2023) 5, pp. 1442-1466
Persistent link: https://www.econbiz.de/10014252302
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National versus local brands : examining the influences of credence and experience services on customer perceptions of quality in a franchise context
Joen, Hyo-jin Jean; Dant, Rajiv P.; Gleiberman, Aaron M. - In: European journal of marketing : EJM 48 (2014) 7/8, pp. 1511-1535
Persistent link: https://www.econbiz.de/10010415544
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Does the brand affect the quality perception of news articles? : an experimental study on news media brands in Switzerland
Krebs, Isabelle - In: Journal of media business studies 14 (2017) 4, pp. 235-256
Persistent link: https://www.econbiz.de/10011888991
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Effects of Search, Experience, and Credence Attributes versus Suggestive Brand names on Product Evaluations
Gunasti, Kunter; Kara, Selcan; Ross, William T. - 2020
Purpose– This research examines how credence, search, and experience attributes compete with suggestive brand names that are in-congruent with the attributes they cue (e.g., expensive EconoLodge Motel, short-lasting Duracell battery, joint-stiffening JointFlex...
Persistent link: https://www.econbiz.de/10014094190
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Winner's curse or adverse selection in online auctions : the role of quality uncertainty and information disclosure
Hou, Jianwei; Kuzma, Ann; Kuzma, John - In: Journal of electronic commerce research : JECR 10 (2009) 3, pp. 144-154
Persistent link: https://www.econbiz.de/10003926855