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Brands : the opiate of the nonreligious masses?
Shachar, Ron; Erdem, Tülin; Cutright, Keisha M.; … - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 92-110
Persistent link: https://www.econbiz.de/10008905589
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Discussion of "Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test"
Louviere, Jordan J.; Swait, Joffre - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 18-22
Persistent link: https://www.econbiz.de/10003973157
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Feature-based attributes and the roles of consumers' perception bias and inference in choice
Wu, Fang; Swait, Joffre; Chen, Yuxin - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 325-340
Persistent link: https://www.econbiz.de/10012063331
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A discrete choice model implementing gist-based categorization of alternatives, with applications to patient preferences for cancer screening and treatment
Swait, Joffre; Bekker-Grob, Esther de - In: Journal of health economics 85 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013400078