Showing 1 - 10 of 11,660
Persistent link: https://www.econbiz.de/10010505469
Persistent link: https://www.econbiz.de/10009787898
Current technology allows firms to produce a granular record of every touch point a consumer makes in their online purchase journey before they convert at a firm's website. However, firms still depend on aggregate measures to guide their marketing investments in multiple online marketing...
Persistent link: https://www.econbiz.de/10012904209
Persistent link: https://www.econbiz.de/10013532103
Persistent link: https://www.econbiz.de/10003323637
Persistent link: https://www.econbiz.de/10003328657
A great deal of late bidding has been observed on internet auctions such as eBay, which employ a second price auction … with a fixed deadline. Much less late bidding has been observed on internet auctions such as those run by Amazon, which … the different ending rules under controlled conditions, without the other differences between internet auction houses that …
Persistent link: https://www.econbiz.de/10011508080
Electronic Commerce environments increasingly witness a conflict on the subject of e-privacy: While marketers want to maximize their customer knowledge and grasp the identity of their online users, consumers often want to stay anonymous and not reveal private information. The conflict suggests...
Persistent link: https://www.econbiz.de/10009615417
Persistent link: https://www.econbiz.de/10002626912
Persistent link: https://www.econbiz.de/10001630096