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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
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The effects of product placement in fictitious literature on consumer purchase intention
Barnhardt, Terrence M.; Manzano, Isabel; Brito, Maria; … - In: Psychology & marketing 33 (2016) 11, pp. 883-898
Persistent link: https://www.econbiz.de/10011602953
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Effects of postsecondary experiences on aspirations, attitudes, and self-conceptions
Kanouse, David E. (contributor) - 1980
Persistent link: https://www.econbiz.de/10000010860
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Students' experiential motives and intention to play online games
Pang Ka Fung; Tan Huan Shee; Sankaran, Thilagawathy A. P.; … - In: Handbook of research on leveraging consumer psychology …, (pp. 245-258). 2017
Persistent link: https://www.econbiz.de/10011528985
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Why don't we sleep enough? : a field experiment among college students
Avery, Mallory; Giuntella, Osea; Jiao, Peiran - 2019
promote healthier sleep habits. Toward this end, we conducted a field experiment with college students, providing them …
Persistent link: https://www.econbiz.de/10012138314
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Operation valuation : teaching pricing concepts in an experiential environment
Mills, Adam J.; Treen, Emily - In: Journal of marketing education : JME 38 (2016) 2, pp. 73-82
Persistent link: https://www.econbiz.de/10011537300
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Consumers' perceptions of food waste : a pilot study of U.S. students
Zepeda, Lydia; Balaine, Lorraine - In: International journal of consumer studies 41 (2017) 6, pp. 627-637
Persistent link: https://www.econbiz.de/10011823213
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Beliefs as a means of self-control? : evidence from a dynamic student survey
König, Tobias; Schweighofer-Kodritsch, Sebastian; … - 2018
We repeatedly elicit beliefs about the returns to study effort in a panel survey of students of a large university …
Persistent link: https://www.econbiz.de/10011930658
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Rebate contracts and consumer tariff choice : three essays on industrial organization theory
Graf, Julia - 2013
consumers choose calling plans that are not cost-minimizing, we run an experiment with students and staff of the Heinrich …
Persistent link: https://www.econbiz.de/10010337275