Operation valuation : teaching pricing concepts in an experiential environment
Year of publication: |
August 2016
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Authors: | Mills, Adam J. ; Treen, Emily |
Published in: |
Journal of marketing education : JME. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0273-4753, ZDB-ID 1045971-6. - Vol. 38.2016, 2, p. 73-82
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Subject: | experiential learning techniques | innovative teaching methods | simulation/gaming | pricing | course content | consumer behavior | Konsumentenverhalten | Consumer behaviour | Experiment | Betriebswirtschaftsstudium | Graduate business education | Lernmethode | Learning method | Wirtschaftspädagogik | Business and economics education | Studierende | Students |
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