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Examining demand elasticities in Hanemann's framework : a theoretical and empirical analysis

Mehta, Nitin; Chen, Xinlei; Narasimhan, Om - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 422-437

Persistent link: https://www.econbiz.de/10003984300

Consumer evaluations of competing brands : perceptual versus predictive validity

Woodside, Arch G. - In: Psychology & marketing 29 (2012) 6, pp. 458-466

Persistent link: https://www.econbiz.de/10009554784

If you, tourist, behave irrationally, I'll find you!

Park, Sangwon; Nicolau, Juan L. - In: Tourism management : research, policies, practice 69 (2018), pp. 434-439

Persistent link: https://www.econbiz.de/10011903557

Neural antecedents of a random utility model

Lusk, Jayson L.; Crespi, John M.; McFadden, Brandon R.; … - In: Journal of economic behavior & organization : JEBO 132 (2016) 1, pp. 93-103

Persistent link: https://www.econbiz.de/10011703086

Random utility and limited consideration

Aguiar, Victor H.; Boccardi, Maria Jose; Kashaev, Nail; … - In: Quantitative economics : QE ; journal of the … 14 (2023) 1, pp. 71-116

The random utility model (RUM, McFadden and Richter (1990)) has been the standard tool to describe the behavior of a population of decision makers. RUM assumes that decision makers behave as if they maximize a rational preference over a choice set. This assumption may fail when consideration of...

Persistent link: https://www.econbiz.de/10014306354