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Impact of age on brand choice
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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EMAC Distinguished Marketing Scholar 2012 : respect the data!
Laurent, Gilles
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10010223407
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More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
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