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Does irritation induced by charitable direct mailings reduce donations?

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Does Irritation Induced by Charitable Direct Mailings Reduce Donations?

Diepen, M. van - 2012

Charities mainly rely on direct mailings to attract the attention of potential donators. Individuals may feel irritated by these mailings, in particular when they receive many mailings. We study the consequences of perceived irritation on stated behavior and on actual behavior. Target selection...

Persistent link: https://www.econbiz.de/10012755143