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Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie; Prügl, Reinhard; Lude, … - In: Psychology & marketing 39 (2022) 1, pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
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Experimental studies in family business research
Lude, Maximilian Joachim; Prügl, Reinhard - In: Journal of family business strategy 12 (2021) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10012514699
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Cognitive antecedents of family business bias in investment decisions : a commentary on "Risky decisions and the family firm bias: an experimental study based on prospect theory"
Fang, Hanqing; Siau, Keng; Memili, Esra; Dou, Junsheng - In: Entrepreneurship theory and practice : ET&P 43 (2019) 2, pp. 409-416
Persistent link: https://www.econbiz.de/10012023093
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Risky decisions and the family firm bias : an experimental study based on prospect theory
Lude, Maximilian Joachim; Prügl, Reinhard - In: Entrepreneurship theory and practice : ET&P 43 (2019) 2, pp. 386-408
Persistent link: https://www.econbiz.de/10012023100