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Moment-to-Moment Optimal Brand...
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Wedel, Michel
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Dong, Chen
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Conjoint measurement : methods and applications
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Conjoint measurement : methods and applications ; with 91 tables
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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Journal of economic psychology : research in economic psychology and behavioral economics
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Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Saved in:
2
The impact of increasing search frictions on online shopping behavior : evidence from a field experiment
Ngwe, Donald
;
Ferreira, Kris Johnson
;
Teixeira, Thales S.
-
2019
Persistent link: https://www.econbiz.de/10012052746
Saved in:
3
Meaningful mediation analysis : plausible causal inference and informative communication
Pieters, Rik
- In:
Journal of consumer research : JCR ; an …
44
(
2017
)
3
,
pp. 692-716
Persistent link: https://www.econbiz.de/10011755408
Saved in:
4
Misresponse to survey questions : a conceptual framework and empirical test of the effects of reversals, negations, and polar opposite core concepts
Baumgartner, Hans
;
Weijters, Bert
;
Pieters, Rik
- In:
Journal of marketing research : JMR
55
(
2018
)
6
,
pp. 869-883
Persistent link: https://www.econbiz.de/10011971270
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5
Preference reversal for copycat brands : uncertainty makes imitation feel good
Horen, Femke van
;
Pieters, Rik
- In:
Journal of economic psychology : research in economic …
37
(
2013
),
pp. 54-64
Persistent link: https://www.econbiz.de/10010234305
Saved in:
6
When demand accelerates demand : trailing the bandwagon
Herpen, Erica van
;
Pieters, Rik
;
Zeelenberg, Marcel
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 302-312
Persistent link: https://www.econbiz.de/10003883895
Saved in:
7
The information content of response latencies in conjoint experiments
Haaijer, Marinus E.
;
Kamakura, Wagner A.
;
Wedel, Michel
-
1998
Persistent link: https://www.econbiz.de/10000988149
Saved in:
8
Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 319-360)
.
1999
Persistent link: https://www.econbiz.de/10001444733
Saved in:
9
Conjoint choice experiments: general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 371-412)
.
2003
Persistent link: https://www.econbiz.de/10001998067
Saved in:
10
Conjoint choice experiments : general characteristics and alternative model specifications
Haaijer, Rinus
;
Wedel, Michel
- In:
Conjoint measurement : methods and applications
,
(pp. 345-386)
.
2001
Persistent link: https://www.econbiz.de/10001690280
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