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Journal of economic behavior & organization : JEBO
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Journal of behavioral and experimental economics
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Journal of business research : JBR
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Discussion paper series / IZA
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Journal of behavioral decision making
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Journal of economic psychology : research in economic psychology and behavioral economics
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CESifo working papers
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Psychology & marketing
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Experimental economics : a journal of the Economic Science Association
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Journal of retailing and consumer services
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NBER working paper series
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Discussion paper
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Food policy : economics planning and politics of food and agriculture
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Games and economic behavior
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Journal of marketing research : JMR
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Economics letters
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Discussion paper / Tinbergen Institute
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International journal of hospitality management
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IZA Discussion Paper
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Information systems research : ISR
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Games
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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European economic review : EER
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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NBER Working Paper
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Jena economic research papers
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Tourism management : research, policies, practice
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Journal of advertising : official publication of the American Academy of Advertising
22
Discussion papers / CEPR
21
International journal of electronic commerce : IJEC
20
Journal of retailing
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Marketing letters : a journal of research in marketing
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Sonderforschungsbereich 504, Rationalitätskonzepte, Entscheidungsverhalten und Ökonomische Modellierung
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ECONIS (ZBW)
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EconStor
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RePEc
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1
What happens when you're lost between happiness and sadness? : effects on consumers' cognitive responses
Ursavas, Baris
;
Hesapci-Sanaktekin, Ozlem
- In:
Journal of business research : JBR
66
(
2013
)
7
,
pp. 933-940
Persistent link: https://www.econbiz.de/10009756853
Saved in:
2
Tailoring web-based recruiting messages : individual differences in the persuasiveness of affective and cognitive messages
Kraichy, David
;
Chapman, Derek S.
- In:
Journal of business and psychology
29
(
2014
)
2
,
pp. 253-268
Persistent link: https://www.econbiz.de/10010363943
Saved in:
3
Heart or mind? : the impact of power distance belief on the persuasiveness of cognitive versus affective appeals in education marketing messages
Tu, Lingjiang
;
Kwon, JaeHwan
;
Gao, Huachao
- In:
Journal of marketing research
59
(
2022
)
1
,
pp. 173-190
Persistent link: https://www.econbiz.de/10012801851
Saved in:
4
The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela
;
Rodriguez, Lulu
- In:
Health marketing quarterly
36
(
2019
)
1
,
pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
Saved in:
5
What happens after consumption? : role of autobiographical memory experience, nostalgia and evangelizing
Sivar, V. J.
;
Johny, B. Issac
- In:
International journal of business policy and economics
12
(
2019
)
2
,
pp. 125-137
Persistent link: https://www.econbiz.de/10012429773
Saved in:
6
In the mood for action : when negative program-induced mood improves the behavioral effectiveness of TV commercials
Tafani, Eric
;
Roux, Elyette
;
Greifeneder, Rainer
- In:
Journal of business research : JBR
84
(
2018
),
pp. 125-140
Persistent link: https://www.econbiz.de/10011802802
Saved in:
7
The effect of online message congruence, destination-positioning, and emojis on users' cognitive effort and affective evaluation
García-Carrión, Beatriz
;
Muñoz-Leiva, Francisco
; …
- In:
Journal of destination marketing & management : JDMM
31
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10015076553
Saved in:
8
Morphing banner advertising
Urban, Glen L.
;
Liberali, Guilherme
;
MacDonald, Erin
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 27-46
Persistent link: https://www.econbiz.de/10010337974
Saved in:
9
Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika
;
Sreejesh, S.
- In:
Journal of Indian business research
7
(
2015
)
3
,
pp. 292-312
Persistent link: https://www.econbiz.de/10011413307
Saved in:
10
Restaurant information cues, Diners' expectations, and need for
cognition
: experimental studies of online-to-offline mobile food ordering
Xu, Xianying
;
Huang, Yinghua
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 231-241
Persistent link: https://www.econbiz.de/10012115130
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