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Experiment
Consumer behaviour
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Puntoni, Stefano
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Tavassoli, Nader T.
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Langhe, Bart de
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Journal of marketing research : JMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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ECONIS (ZBW)
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Social context and advertising memory
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Journal of marketing research : JMR
44
(
2007
)
2
,
pp. 284-296
Persistent link: https://www.econbiz.de/10003486929
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2
Categorization by groups and individuals
Hamilton, Rebecca W.
;
Puntoni, Stefano
;
Tavassoli, Nader T.
- In:
Organizational behavior and human decision processes : …
112
(
2010
)
1
,
pp. 70-81
Persistent link: https://www.econbiz.de/10003971711
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3
Bang for the buck : gain-loss ratio as a driver of judgment and choice
Langhe, Bart de
;
Puntoni, Stefano
- In:
Management science : journal of the Institute for …
61
(
2015
)
5
,
pp. 1137-1163
Persistent link: https://www.econbiz.de/10011284860
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