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Manipulating basic taste perception to explore how product information affects experience
Litt, Ab; Shiv, Baba - In: Journal of consumer psychology : JCP : the official … 22 (2012) 1, pp. 55-66
Persistent link: https://www.econbiz.de/10009548903
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Negative information, cognitive load, and taste perceptions
Hansen, Håvard; Melbye, Elisabeth Lind - In: Journal of food products marketing : innovations in … 26 (2020) 3, pp. 185-196
Persistent link: https://www.econbiz.de/10012244718
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The influence of mood and information processing strategies on recall, persuasion, and intention to get a flu vaccine
Sar, Sela; Rodriguez, Lulu - In: Health marketing quarterly 36 (2019) 1, pp. 17-34
Persistent link: https://www.econbiz.de/10012200118
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Cognitive Load Has Negative after Effects on Consumer Decision Making
Dewitte, Siegfried; Pandelaere, Mario; Briers, Barbara; … - 2005
Concurrent cognitive load has a devastating effect on consumer decision making. Implicit in the theorizing about cognitive load seems to be that this negative effect disappears when the load is removed. Three experiments explored whether cognitive load produces after-effects and showed that...
Persistent link: https://www.econbiz.de/10014027523
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How do visual representations influence survey responses? : evidence from a choice experiment on landscape attributes of green infrastructure
Shr, Yau-Huo; Ready, Richard C.; Orland, Brian; Echols, … - In: Ecological economics : the transdisciplinary journal of … 156 (2019), pp. 375-386
Persistent link: https://www.econbiz.de/10012163998
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Experimentelle Wirtschaftsforschung kann Verbraucherpolitik unterstützen
Keser, Claudia - In: DIW-Wochenbericht : Wirtschaft, Politik, Wissenschaft 75 (2008) 23, pp. 306, 308-312
Persistent link: https://www.econbiz.de/10003713606
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Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu; Torelli, Carlos J.; Xia, Lan; Gau, … - In: Journal of consumer psychology : JCP : the official … 19 (2009) 3, pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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Understanding the product information inference process in electronic word-of-mouth : an objectivity-subjectivity dichotomy perspective
Lee, Jung; Lee, Jae-Nam - In: Information & management : the internat. journal of … 46 (2009) 5, pp. 302-311
Persistent link: https://www.econbiz.de/10003867734
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Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin - In: Psychology & marketing 27 (2010) 11, pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327