-environmental behavior. To fill this gap, we investigate the impact of mobile text reminders on households' recycling behavior in urban Peru … the likelihood that households start to recycle, and the frequency of recycling among households that already recycled …

This article proposes a utilitarian model in which recycling could reduce consumers' negative emotions from wasting … the model hypotheses. The findings suggest that the positive emotions associated with recycling can overpower the negative … emotions associated with wasting. As a result, consumers could use a larger amount of resources when recycling is an option …