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Anreizbasierte Kundenempfehlungen : Forschungsbeiträge zum Forschungsstand und zu den Wirkungen auf den Empfehlenden
Neumann, Madlen - 2015
Persistent link: https://www.econbiz.de/10011504374
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Empowered involvement and word of mouth : an agenda for academic inquiry
Oetting, Martin; Jacob, Frank - 2007
Persistent link: https://www.econbiz.de/10013433060
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Social comparison in retailer-supplier relationships : referent discrepancy effects
Lee, Hannah S.; Griffith, David A. - In: Journal of marketing 83 (2019) 2, pp. 120-137
Persistent link: https://www.econbiz.de/10012175917
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Just small talk? : the impact of interpersonal interaction in virtual web communities on new-product adoption
Botzenhardt, Achim Harald; Heinrich, Daniel; Campbell, … - In: International journal of internet marketing and … 8 (2013) 2, pp. 86-101
Persistent link: https://www.econbiz.de/10010394720
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Social influence bias in ratings : a field experiment in the hospitality sector
Cicognani, Simona; Figini, Paolo; Magnani, Marco - In: Tourism economics : the business and finance of tourism … 28 (2022) 8, pp. 2197-2218
Persistent link: https://www.econbiz.de/10013473857
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Stimulating referral behavior may backfire for men : the effect of referral failure on susceptibility to persuasion
Geyskens, Kelly (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003633804
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Gaming emotions in social interactions
Andrade, Eduardo B.; Ho, Teck-Hua - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 539-552
Persistent link: https://www.econbiz.de/10003919292
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The hospitality of the host : a cross-cultural examination of managerially facilitated consumer-to-consumer interactions
Levy, Stuart E. - In: International journal of hospitality management 29 (2010) 2, pp. 319-327
Persistent link: https://www.econbiz.de/10003971462
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Demand estimation with social interactions and the implications for targeted marketing
Hartmann, Wesley R. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 585-601
Persistent link: https://www.econbiz.de/10008652638
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The effect of peer observation on consumption choices : experimental evidence
Grohmann, Antonia; Sakha, Sahra - 2015
This paper investigates the impact of peer observation on the consumption decisions of rural households in Thailand using a lab-in-the-field experiment. We find that those groups that observe each other show lower within group standard deviation in their decisions. Thus, we find evidence for...
Persistent link: https://www.econbiz.de/10011392209