Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...

Loss aversion can occur in riskless and risky choices. Yet, there is no evidence whether people who are loss averse in riskless choices are also loss averse in risky choices. We measure individual-level loss aversion in riskless choices in an endowment effect experiment by eliciting both WTA and...

Die Erfolgsgeschichten von Coolness sind aus unserem Alltag nicht mehr wegzudenken: Marken wie Apple und Harley-Davidson, zeigen, dass Cool nicht nur ein jugendsprachliches Adjektiv ist, sondern eine Wahrnehmung, die massgeblich den Erfolg einer Marke beeinflussen kann. Während einige den...